Covid was really, really shit. But as things finally started to open back up, so did O2’s music venues. For the first time since the pandemic started, live music was coming back. And O2 Priority wanted to get the nation pumped for brighter times ahead. The campaign was one of O2’s largest and most important ever, spanning everything from TV and social, to DOOH and shelf wobblers, all multiplied by creators, influencers, Anne-Marie, Rudimental, and the House Gospel Choir. We even enlisted the UK’s biggest street artists to spread the word. Yup, here comes brighter.