Joe Boxer | The Inactivity TrackerThe activity tracker for slackers
What the world didn’t need was yet another activity tracker. So we gave them The Inactivity Tracker. Encouraging slackers to be slackers. Wearing their Joe Boxer pyjamas from KMart, they can get rewards for being as inactive as a dead person.
For the launch, we created The Lounger Games. An hour-long inaction-packed contest between two comatose slackers. (Don’t worry, you can scrub through it, as absolutely nothing happens).