A highland cow. On a motorbike. It’s how we made Virgin Media Broadband famous for speed on the telly. But how could we make her famous for speed on social? Teaming up with the UK’s top influencers, we cow-bombed their content. If you were fast enough to capture Ruby the Cow as she sped through your favourite content, you could win big. But, like Virgin Media Broadband, she was going like a bovine outta hell. So… thumbs at the ready.