Shelter | Bank of Mum & Dad
The one that announced the closure of the UK’s biggest bank
To highlight the effect of the UK’s housing crisis on our children’s generation, we created a campaign about The Bank of Mum & Dad. A range of media directed people to The Bank of Mum & Dad’s now defunct website. Here, those worried about the issues followed a link to the Shelter website for the full story on the housing crisis.
Online Film
Press
Website